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Microsoft and Eon are working together to launch 400 million products online by 2025, introducing an industry-wide digital platform for a connected and closed economy through fashion, apparel, and retail.
Natasha Franck, Eon founder and CEO, said: “While the fashion and retail industries aspire to have a shared vision of a closed and digital future, the challenges are fundamental. Decades of digital infrastructure and business models make a systematic transition to a closed, customer-centric business seemingly impossible. Over the past few years, our team at Eon has been working with Microsoft and others to develop industry-wide digital platforms and language sharing for connected products, essential to making reach this is generally feasible across the industry and on a large scale. ”
Eon's "CircularID Protocol" and "Connected Products" platform provided by Microsoft Azure enables brands and retailers to provide insights about new customers, while also enabling brands. monetize and expand new closed business models such as rentals, resale, digital closets, peer-to-peer exchanges, styling services, reuse, and recycling.
Introducing connected products on a large scale across the industry can completely change the traditional "buy, wear, put off" fashion by providing brands with the ability to manage, control, and monetize these products through new closed business models. Historically, selling two products has always been more profitable than selling one, and the sustainability and high trade have created conflict in fashion retail. With "Connected Products", brands can generate continuous revenue from products, meaning they no longer need to rely on producing and selling more new products as a means of Only convenience to generate revenue.
Eon's vision redefines growth and opportunities for brands and retailers by separating it from resource consumption.
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This approach aims to give every garment in the world a digital identifier or “digital couple”, giving each item a digital identity. its own. Eon manages this digital record, completes identity data and transparent information, and injects the data into clothes with a digital identifier that allows the garment to be connected throughout its lifecycle. its - from production, through purchase, use, reuse and recycling.
Eon digitizes products in accordance with the “CircularID Protocol”, giving brands and retailers access to visibility throughout the product lifecycle, and identifying and managing products through closed business models or network partners. Once digitized, products can communicate, share, and access data from customers, partners, and applications throughout their lifecycle.
Maruschka Loubser, Strategic Brand Partner at Microsoft, said: “We are excited to announce a new partnership with Eon - one that assists Eon in reshaping fashion with potential All industries apply. The Eon platform is a great example of how technology partners drive innovation that enables the use of Microsoft technology services in new and exciting ways to support innovations that transform industry. for a more breakthrough and sustainable future. "
https://vinatex.com.vn/cap-doi-ky-thuat-so-cho-moi-san-pham-quan-ao-tren-toan-the-gioi/
Source: vinatex.com.vn
