The conference is part of the National Program on Trade Promotion in 2022, organized by the Trade Promotion Agency - the Ministry of Industry and Trade and the Vietnamese Trade Offices in South America (Vietnam Trade Office in Brazil, Vietnam Trade Office in South America). Chile), the Vietnam Textile and Apparel Association (VITAS) jointly organize the event on 9-10 May 2022.
The conference includes plenary sessions and business sessions. At the plenary session, experts from Vietnam, Chile and Brazil will introduce promising and emerging business cooperation opportunities in the fashion field between Vietnam and South American countries in the new context. Representatives from Chile, Brazil will share about the reality and opportunities of exporting fashion products to the Chilean market.
South America is a potential market for the export of many Vietnamese goods, including fashion. The conference will be an opportunity for Vietnamese businesses to connect with potential partners, diversify export markets, promote fashion brands and image of Vietnamese businesses with important commercial markets. South America region.
Textile enterprises have the opportunity to promote trade and increase their presence in the South American region.
Currently, many South American countries consider Vietnam an important trading partner in Asia. In South America, Brazil is the largest consumer market with a population of up to 200 million people. On average, each year, Brazil imports more than 236 billion USD of goods; in which 30% of goods come from Asia.
Recently, many products of Vietnam, including fashion goods, are very interested by Brazilian consumers. However, the market share of Vietnamese goods in this market is still very modest, at only 1.5% of Brazil's total annual import turnover of goods.
For Chile, currently textiles and footwear are two major groups of Vietnam's exports to Chile, but the turnover is still modest. The barriers to exporting these products to Chile are mainly due to the price because they have to compete strongly with Chinese goods.
Vietnamese Trade Offices in South America said that, after the COVID-19 epidemic, countries in the region tend to reshape supply chains and diversify the supply of imported goods, especially in countries maintain stability during the epidemic. This is an opportunity for Vietnam's strong businesses and industries, including fashion, to promote trade promotion and increase presence in South America to increase market share and value. export in the near future.
Nguyệt Minh
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