Nam Dinh strengthens garment brand

Many big names of enterprises such as Song Hong Garment, Nam Ha Garment, Nam Dinh Textile have created brands for the garment industry of Nam Dinh as well as the country.

Brands make history

Over 130 years of construction and development, Nam Dinh Textile and Garment Joint Stock Company is a brand associated with the history of the garment industry. Inheriting the tradition, entering the renewal period, Nam Dinh Textile and Garment has gradually restructured and rearranged the operation lines, the management apparatus, organization and administration of production; stably balance financial sources for production and investment.

The Corporation has completed the investment and put into operation Vinatex Nam Dinh Yarn Factory in Hoa Xa Industrial Park (Nam Dinh City) with modern technology, scale of 3,12 thousand spindles, capacity of 7,000 tons/ year.

After two years of operation, up to now, the factory has started to be profitable, 95% of products are exported to the markets of China, Turkey, Portugal... Besides export markets, products The factory's products have also been selected by domestic textile enterprises to replace imported raw materials.

From 2010 to now, the Corporation has invested in 10 garment factories in the districts of Truc Ninh, Y Yen, Nam Truc, Nghia Hung, Vu Ban and Binh Luc district (Ha Nam) with 49 production lines. has come into stable operation

Nam Định củng cố thương hiệu may mặc

Many big names of enterprises such as Song Hong Garment, Nam Ha Garment, Nam Dinh Textile have created brands for the garment industry of Nam Dinh as well as the country.

Another enterprise in the same industry, Song Hong Garment Joint Stock Company, has also created a brand for the Nam Dinh garment industry. With more than 30 years of development, Song Hong Garment Joint Stock Company has become one of the leading enterprises in Vietnam's textile and garment industry. Song Hong Garment has constantly improved production capacity, quality management, corporate governance level, ensured policies and improved income for employees.

When it comes to Song Hong garment, consumers will immediately think of 100% cotton bedding products, children's products with exclusive Disney and Hello Kitty images and safe materials. absolutely for the user.

2018 marked a big turning point for Song Hong Garment when the Company officially became a manufacturer of high-value-added textiles and garments, with the export turnover of orders made by FOB method reaching US$118 million, accounting for approximately 65% ​​of the Company's export value. In 2019, Song Hong Garment aims to increase the export value of FOB goods to 150 million USD.

Nam Ha Garment Joint Stock Company with the main business of producing professional swimwear, the main export market is the United States. The company has 18 lines, over 800 sewing equipment and modern and spacious factories on an area of ​​over 22,000 m2 with 500 skilled and experienced employees. Every year we produce 3.5 - 4 million products.

Main products are: Swimwear, sweatshirts and other knitted products with high quality to meet customer requirements. Our products are exported to USA, EU and some other countries. The company is implementing a project to continue to invest in depth to improve productivity and product quality, aiming to achieve 10-20% growth per year.

Many investment incentives​

Expanding the scale of industry development, Nam Dinh invested in two large industrial parks, Bao Minh and Hoa Xa, attracting many large-scale domestic and foreign textile enterprises, creating jobs for many workers.

In addition, the whole province has 24 district-level industrial clusters established, of which 19 industrial clusters with a total area of ​​352.5 ha have been put into operation, providing space for the leading textile and garment enterprises. production and business development.

In the face of competitive pressure, businesses are forced to make changes to suit the new context. Accordingly, one of the key issues is that businesses need to build strong textile brands; at the same time, have a strategic orientation to enhance and develop brand values, intellectual property...

According to Mr. Bui Viet Quang, General Director of Song Hong Garment, to switch from simple outsourcing to FOB, businesses must be consistent with the change. Because the Company can face many challenges, the transition can take decades or longer. Even more difficult is that businesses must choose the right time for their business, a favorable time for the Vietnamese market, choose the right customers with potential, goodwill and accompany them to grow.

Mr. Quang said that over the past decade, Song Hong Garment has constantly sought opportunities by approaching new sales channels and new customers around the world. Besides, it is determined to invest in building a professional staff from sample development, purchasing, order management, especially investing in developing a transparent, scientific and modern management system "putting Right person, right place".

In order to support textile and garment enterprises to integrate into the international economy, functional sectors have promoted information and propaganda about multilateral free trade agreements that Vietnam has signed such as the Agreement on Trade and Development. Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), Free Trade Agreement between Vietnam and the European Union (EVFTA), etc., market characteristics of the countries participating in the agreement.

The functional sectors focus on supporting textile enterprises to actively exploit opportunities, fully and effectively implement the commitments to be made of free trade agreements; supporting enterprises to participate in production networks, value chains, regional and global supply chains to promote the development of enterprises.

Bao An

https://vietnamnet.vn/vn/goc-nhin/nam-dinh-cung-co-thuong-hieu-may-mac-755588.html

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