When the economic crisis because of Covid-19 has not yet ended, the opening of a new high-end fashion brand Louis Vuitton in Hanoi capital is a positive sign that the rebound is quite spectacular. of the retail industry, especially in the luxury segment of the Vietnamese market.
Louis Vuitton's newest store is located at 17 Ngo Quyen, a prime location on the campus of an Art Deco building with distinctly resonant design. This is also the first two-storey store of Louis Vuitton in Hanoi.
Facade of Louis Vuitton store in Hanoi
The new store, which reflects the brand's approach to creativity and design, with distinctive hallmarks of Hanoi capital, is honored and preserved, in harmony with contemporary highlights. The space inside is a place to display art works by Vietnamese and international artists. At the main entrance, an area displaying women's leather products and accessories, you can admire the ceramic installation shown on the floor by artist Nguyen Thu Thuy. The World for Women designed by Art Director Nicolas Ghesquière is located in a private space on the ground floor, separate from the bustling pace of life outside so you can experience a very private shopping space.
Women's ground floor area at new Louis Vuitton Hanoi store
The staircase leading up to the second floor is decorated with unique furnishings from the Objts Nomades collection and a 70-year-old chandelier moved from France. The second floor of the store is a world for men displaying a wide range of apparel, leather goods, shoes and accessories designed by the Art Director Virgil Abloh. The highlight of this space is the work of contemporary artist Quan Tho and Cubist Belgian artist Brecht Evens. Each work shows the author's strong outlook on nature, life, Paris, Noi ... places that bring endless inspiration for art and fashion.
The stairs lead to the second floor with the gentlemen's quarters
In mid-October 2020, LVMH - the holding group of Louis Vuitton and other high-end brands - announced its business results for the third quarter of 2020 with double-digit growth of 12% year-on-year. period last year. This growth comes from the leather goods and ready to wear sectors of the group's biggest brands Louis Vuitton and Dior. Much of this growth also came from China, which is one of the biggest markets, and has recovered very quickly through the pandemic.
The display area of menswear products of Louis Vuitton
In Asia, although the largest markets such as China, South Korea, and Japan still gain the attention and top priority of luxury brands, new markets with growth potential like Vietnam still not out of sight of large corporations. Vietnam's GDP in the third quarter of 2019 reached 7.31%, recording Vietnam as one of the high growth economies in the world. According to Vietnam News, the annual revenue of the Vietnamese fashion industry reaches 2.5 trillion USD and is expected to double in the next 10 years. In addition, Vietnam also owns more than 50% of the young population under 30 years old, with a growing middle class. Those are the signs and compelling reasons for big brands like Louis Vuitton to continue investing in the Vietnamese market.
https://vinatex.com.vn/louis-vuitton-khai-truong-cua-hang-moi-tai-ha-noi/
Source: vinatex.com.vn
