Ready-made, fast-fashioned costumes are popular in life, replacing the expensive, sophisticated designs for sewing. Every year, the Haute Couture collection is still born and is still a glorious and glorifying piece of fashion as an art field.

Haute Couture is a fashion term denoting certain standards to be named BST Haute Couture. In French, the term "haute" is "high" and "couture" is "sewing dress". Haute Couture uses sophisticated materials and complex sewing techniques.

In order for a brand to qualify for high quality fashion design, the brand must produce clothes for individual customers with more than 1 try, using a tailor with at least 15 employees working separately, and 20 own technical staff. The Haute Couture collection must have at least 50 original designs for both day and night and come to the public every January and July season.

Haute Couture  and fast fashion seem to be two polar opposites, serving the audience and needs completely different. Cautiousness is something fast fashion can't reach, but the victory reverses when it comes to speed.

Dior's Haute Couture collection for the Autumn-Winter 2018/2019 took place in the Rodin Museum (Musée Rodin), Paris in July last year as an example of a new approach to high fashion.

Inside the auditorium, electric light illuminated the space, illuminating the blocks displaying carefully tailored clothes, mounted from the floor to the ceiling.

The question that Dior poses for the title of the show, is also a question when it comes to the idea of ​​BST: "Is it possible to praise Haute Couture while still considering it with an eye of appreciation?" This is obviously a controversial question because even though Haute Couture is gorgeous and attractive, the effort and cost in heaven make the appearance of Haute Couture limited on the catwalk or in the personal collection of a department. Small buyers. Haute Couture is often less applicable and not available to the public, sometimes underestimated.

 Complex embroidery techniques in Dior Thu - East 2018/2019 dress of Haute Couture BST require a lot of research.

Maria Grazia Chiuri, Creative Director,   answered that question by referring to Haute Couture as a concept. The designer also suggested that Haute Couture can escape from the rules, sophisticated to bring modern beauty through the use of light, easy-to-wear materials. Meanwhile, items displayed on the wall are responsible for reminding about the origin of Haute Couture works - exquisite tailoring techniques.

"May be the space of intellect but also the real space," Maria Chiuri said of this before emphasizing the absence of tailoring in the world of ready-made or fast fashion: "I want one." The collection does not appear clearly on social networks - we are living in this moment. It is the moment when viewers can experience the space and see firsthand the exquisite work of tailoring.

In January 2018, LVMH - the parent company of major brands such as Louis Vuitton,  Givenchy , Celine, Loewe announced huge annual sales of up to 49 billion US dollars for 2017. Dior with Haute Couture brings Financial resources are convenient, but it seems that outside of fashion, Haute Couture has not been widely recognized. Chiuri said: "People don't know what it is. I want to explain to them the value of couture - the danger if we do not introduce couture, we will lose part of the culture ”.

After the Fall-Winter season in July 2018, Dior's Haute Couture BST for Spring - Summer 2019 takes place in January 2019, inspired by the circus where the performance and performance are typical. The elaborate sequin designs seem to bring Haute Couture back to the traditional definition.

However, with Spring - Summer 2019, Chiuri continues to explore the modern way for Haute Couture. White-black neutral tones are repeated in many highly applicable designs. A close-fitting, pleated skirt and tuxedo skirt appear in the BST to show the simplicity and contemporaryity of the high-end tailoring industry.

Fast fashion access customers easily and constantly updated but bring environmental consequences and especially lack of personality. The mass production designs for quick use and disposal are difficult to create memories between the item and the wearer like Haute Couture with individual measurements. Haute Couture is necessary for civilized dialogues.

In order to connect the era, Haute Couture BST needs new vision such as creating on modern materials or integrating technology into tailoring, or designers themselves escape from the old thinking about the sophisticated to re-imagine about high definition fashion.

 elle.vn