Green fashion reigns in Asia

Ảnh minh họa/INT

Artwork/INT

Fast fashion is an industry of disposable apparel, built on rapidly changing consumer tastes. This trend is fueled by fashionistas willing to buy only disposable items, while apparel companies rely on cheap materials and labor to produce quickly to meet this demand.

However, the European Union (EU) is trying to "green" the fashion industry, from imposing a carbon tax on imported goods to expanding manufacturers' responsibilities for waste.

Among them is the "Sustainable and circular development strategy for textiles and apparel" recently launched by the European Commission (EC), which is having a strong impact on the world's main fashion suppliers located in Asian countries including Vietnam.

Accordingly, textile products that want to be put on the EU market will have to meet new requirements such as a long product life cycle, be able to be repaired and recycled, and be made from recycled fibers and do not contain harmful substances. . At the same time, fashion products must also be produced on the basis of ensuring social and environmental interests.

Thereby consumers will benefit longer from high quality textiles at affordable prices. This leads to fast fashion falling out of favor and repair and reuse services to become widespread.

Producers are responsible for their products along the value chain, even when they become waste. Burning and burying of textiles are kept to a minimum.

According to experts, with the "green" requirements set by the EU for textiles and garments, the fast fashion business with a short life cycle in large quantities will gradually have to give way to a new production model. In which, the resources for producing and using textile products will be rotated through reuse.

This is considered important for the environment and world resources, because according to McKinsey company statistics, global garment production has doubled from 2000 - 2014. This is the period when the average person has a frequency of buying 60% more clothes than he needs, while keeping them only half as long as before, causing considerable waste.

New EU requirements are forcing popular high-fashion brands like Uniqlo and H&M to work with Asian manufacturers to prepare for new regulations.

All H&M products will be designed to be recyclable by 2025, said Pernilla Halldin, head of public affairs at H&M. Shoppers can buy second-hand coats to get a discount on their next purchase.

And Uniqlo aggregated data, including on carbon emissions and product traceability. The Japanese clothing maker is also following the European proposal and working with Asian suppliers to implement it.

Many of Uniqlo's stores have also begun offering second-hand clothing repair services. This shows that textile enterprises are beginning to realize that in order to survive in the future they will have to reform the textile industry and apply new standards.

Duc Anh

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