Processing line of shrimp products for export at the factory of Minh Phu Seafood Group in Ca Mau province. Photo: Vu Sinh - VNA

Particularly in the first three months of 2022, two-way trade turnover between Vietnam and Brazil reached 1.7 billion USD, up 11.9% over the same period last year; In which, Vietnam's exports to Brazil reached 533.2 million USD, up 3.5%, importing 1.175 billion USD, up 18% over the same period in 2021.

This information was shared by Mr. Ngo Xuan Ty - Head of the Vietnam Trade Office in Brazil at the Export Consultancy session to the Brazilian market organized by the Trade Promotion Agency (Ministry of Industry and Trade) in collaboration with relevant units on the same day. 6/5.
Consulting on market access opportunities for a number of specific products at the proposal of the business, Mr. Ngo Xuan Ty said: Rice noodles are popular with local consumers as well as Asians living in Brazil. very popular, with high consumer demand, so there are opportunities for domestic enterprises to access and promote exports.
With some other agricultural products such as tea, lemon honey drink, ginger, fruit juice, dried fruit or frozen vegetables are items that are more difficult to penetrate into economic centers and big cities. .
The reason is that besides unpopular products like tea, Brazil is a country with a very diverse agricultural development of similar products and local consumers prefer fresh products. However, domestic enterprises can still export these items if they approach niche markets that are states and cities located far from major centers.
Particularly for processed industrial products such as textiles, footwear, and Vietnamese goods, there is the possibility of an increase in turnover due to the large production costs in Brazil, but Vietnam has many advantages in production, so the competitiveness is relatively high. high.
To access the Brazilian market, Mr. Ngo Xuan Ty affirmed: Product quality is the top factor, then the packaging design must be suitable for consumer tastes and competitive prices. In particular, the use of Brazilian language on the packaging is an important factor, helping consumers to access products more conveniently.
At the same time, strengthening trade promotion activities, especially participating in large specialized fairs in Brazil, is a channel for understanding the market and introducing good products. The Vietnam Trade Office in Brazil will synthesize information about specialized fairs suitable for each group of strong products of Vietnam to provide businesses.
Regarding the new Brazilian Government to reduce import tax on pasta, Mr. Ngo Xuan Ty recommended that the tax cut is only temporary and short-term from 3-6 months. Therefore, domestic enterprises already have very good partners, but if they just start looking, it will be difficult to take advantage of this decision.
Moreover, market access is a long journey, requiring businesses to prepare, invest and take a step early to be able to "snap" good opportunities.
On the other hand, Brazil's tax system is quite complex, in addition to the general tax prescribed by the Government, there are also separate taxes for each state. Therefore, Vietnamese businesses need to carefully learn information about product categories, can find local partners or consultants to assist in understanding tax for each item, each period and the change. tax regulations.
Brazil is a market with a large population, up to 214 million people with many consumer segments. It is forecasted that in the coming time, the export of consumer goods to Brazil will increase when the blockade measures, social distancing are completely removed and the vaccination campaign is implemented nationwide at a fast pace.
In particular, Vietnam's strong export products can increase market share when consumer demand is very high and Brazil is not a difficult market.

Uyen Huong