The importance of PLM technology in the post-pandemic fashion retail industry

The importance of digital technology has been known to businesses even before the outbreak of the pandemic, but implementation is in practice slow and small. It is true that the big changes that need to be put in context like COVID-19 can bring about an important change. The crisis has caused businesses to step up the adoption of digital technology and even customers have to use digital technology to get their jobs done. Times have changed and it is undeniable that this pandemic will change the way we do many things. So why not prepare for change now!

            The fashion industry is complex, because demand is always changing and changing with consumer trends. Retailers have been mentally prepared for next season with a lot of forecasts, but not everyone is responding to the changes in consumer buying behavior. Lifestyle changes have affected consumer trends, and it is likely that in the next three months, the main fashion consumers will buy will be sunglasses or sports. Therefore, retailers need to re-plan their business according to new trends. Today, we see people increasingly digitally connected to each other rather than face-to-face, which is helping us to collaborate and communicate better, and make us adapt to technology more quickly. new. Thanks to the active adoption of digitalization, many companies have recovered faster, increase productivity and efficiency greatly. This shows that it is important for brands and retailers to participate in order to survive in post-pandemic environments.

            Fashion product development is one of the most time consuming areas, as it is a fairly decentralized process. Product Lifecycle Management (PLM) solutions can help businesses strengthen collaboration to streamline processes and reduce unnecessary tasks, saving time and costs. PLM streamlines production, reduces errors and increases effective remote team coordination, saving time and money - a key strategy for businesses entering the recovery phase.

“PLM implementation is essential to enable businesses to respond promptly to market fluctuations, and not only recover successfully, but also continue to thrive in new environments and react quickly if virus - virus outbreaks again. Many brands are revolutionizing the way they conceive, design and sell products with PLM acting as a digital backbone that allows them to capitalize on three key drivers: agility, efficiency and innovation ”, Lily Said Dong - APAC Marketing Director, Centric Software®. The fashion industry's four-stage digital PLM solution encompasses formation, design, manufacturing and distribution.

            For businesses to stay relevant in the post-COVID-19 era, retailers need to focus on reducing product development time. Using a PLM solution can help digitize the workflow, enable better communication and collaboration, and reduce the amount of time spent on the process. It is important to consider a process that can help reduce time, and therefore, time in product development and then time to market. Other benefits of the solution involve integration with planning tools and with good data analysis, which can provide visibility of what needs to be designed. Communication with suppliers and factories can be simplified by having them participate in PLM and letting them actively participate in the development process.

Firm step to the path of recovery

            Centric Software provides a "Digital Transformation Platform" for fashion, retail, footwear, luxury goods, outdoor goods, consumer goods and home décor. PLM Centric Fashion connects all activities related to product and product information including the entire supply chain on cloud platform, providing users inside and outside the system with a single version. can be activated in real time. “The level of recovery will likely vary from country to country as their situation progresses, but one important thing that has been clearly demonstrated during this pandemic is that businesses succeed in their implementation. The future will be strong through digital transformation and will depend heavily on remote collaboration technologies - such as Centric Software® Product Lifecycle Management, ”said Lily.

            PLM Centric Fashion builds connections through branding, design, sales, financial planning, development, specifications, sourcing, manufacturing, quality control, and in-store displays retail to increase efficiency, cut costs and speed up time to market. This system consists of eight main functions including commodity planning management, development calendar management, design and development management, materials management, cost management, chain management, procurement management and quality management.

            Centric PLM solution is based on the needs of many different customer groups such as retailers, SMBs, etc. Centric 8, Centric's leading PLM platform with enterprise-grade commodity planning, product development, etc. sourcing, quality and collection management tailored to the FMCG industries. Centric SMB provides innovative PLM technology solutions and industry insights for emerging brands. Centric Visual Innovation (VIP) platform delivers a new digital and visual experience that supports collaboration and decision-making, and includes a mall panel for converting internal purchases and maximizing prices Retail value and Idea Center Table to promote the creation and development of product concepts. All Centric innovations shorten time-to-market,

Giải pháp này giúp các nhà bán lẻ hưởng lợi theo ba cách chính – giải pháp tối đa hóa thành công trong việc giới thiệu sản phẩm thông qua kế hoạch bán hàng tập trung cho phép khả năng hiển thị và thiết lập mục tiêu sớm hơn. Người dùng có thể dễ dàng theo dõi hiệu suất sản phẩm, xác định sản phẩm bán chạy nhất và kém nhất để lập kế hoạch phân loại của họ cho phù hợp để bán hàng tốt hơn. Dữ liệu sẵn có giúp hạn chế phải phỏng đoán trong giới thiệu sản phẩm, đẩy các sản phẩm nhãn trắng và riêng. Các sản phẩm nhãn riêng và nhãn trắng thường mang lại nhiều lợi nhuận hơn các sản phẩm có nhãn hiệu, vì dễ dàng kiểm soát biên lợi nhuận hơn và may mắn cho các nhà bán lẻ là ngày càng có nhiều người tiêu dùng đặt mua cả hai mặt hàng này.

            PLM streamlines private label development, whether the user creates a product from scratch, co-creates with suppliers or sources the finished product. Solution minimizes errors, eliminates data entry time, so users can have more product choices to bring to market faster; Increasing the volume of sourcing, when an enterprise uses many different suppliers, employees may have to process a lot of data sheets. PLM solutions help to handle the supply of large volume and direct supply to the plant well. Users can initiate and evaluate vendor requests while automatically aggregating RFQ responses and vendor notes in a synchronized digital space.

            Centric cloud solution is available as a Service Software (SaaS) subscription. For installation, the Representational State Transfer API (Rest) allows companies to leverage Centric's data throughout their systems by connecting to business systems such as Enterprise Resource Planning ( ERP), Digital Asset Management (DAM) or other platforms. Users can even create their own apps to seamlessly connect or switch a number of processes without restrictions.

            In order to have cooperation between buyer and manufacturer, both need to install the system. This enhances and fosters collaboration through a cloud-based digital environment that enables better management in all areas of research and development, product development, cost and sampling, and RFP retrieval, technology package development, quality control, documentation, etc. Manufacturers and their customers enjoy greater transparency, better communication, less errors and time savings. “Centric 8 PLM can be deployed quickly in 3 to 4 months. Centric SMB solution for SMEs integrates key Centric 8 PLM modules into one small business-friendly product and can be deployed at breakneck speed - in just a few weeks - and at a competitive price, ”commented Lily.

            “During the pandemic, many garment companies witnessed rapid, radical changes in the way they operate, bringing unpredictable challenges that can only be overcome thanks to the adapt and adapt quickly. And, in an age where mobile phones, laptops, IoT, artificial intelligence and other technologies are part of our everyday lives, achieving business agility Without major digital innovations it is almost impossible. Utilizing revolutionary cloud-based technologies like Centric PLM, quick remote control panel and 3D design integration will only become more important in the near future, ”emphasized Lily.

            Since the COVID-19 outbreak, Centric Software® PLM solutions have been selected by 30 brands, retailers and manufacturers to increase efficiency, reduce costs, and promote remote collaboration. Brands, retailers and manufacturers - from major retailers to domestic digital companies to upcoming brands to traditional manufacturers - from 10 countries show a need to hurry quickly adapt to new conditions imposed by the pandemic and prepare for the future.

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Source: Vinatex.com.vn