Despite the heavy effects the fashion industry has suffered from the pandemic, Gucci still remains at the top of the list of the world's hottest brands in Q42020 of the Lyx platform. So what revolves around the brand is something to discuss, especially the rumor of a collab with Balenciaga earlier this week. And now, that is no longer a rumor! To celebrate its 100th birthday, Gucci released the collection "Aria" in collaboration with Balenciaga.

Gucci is still the most interested brand in the fourth quarter of 2020. Photo: Gucci x The North Face

But "Aria" is not really a collaboration, according to Creative Director Alessandro Michele, it is a "hacking lab" - when Michele "breaks in," selects and enhances Balenciaga's elite (with agreement, of course. by Demna Gvasalia), which has since merged with Gucci's historical markings. To put it plainly, after looking at the Gucci Gucci "Aria" collection, we can see it as a 100-year memoir page, bringing people back to look at beautiful, familiar items throughout Gucci's history, and "recycled" with the merger with Balenciaga. These are blazers, fur coats, logomanian-patterned costumes or accessories and hats with the "100" imprint, as well as reminiscent of "Savoy Club" - the hotel that Guccio Gucci used to work before. He started his career and created a fashion monument from Italy.

Photo: Kevin Tachman

Photo: Kevin Tachman

Photo: Kevin Tachman

Photo: Kevin Tachman

Photo: Gray Avenel

After a series of familiar Gucci looks, the glorious intersection between Gucci and Balenciaga begins: Balenciaga leggings-boots with Gucci's blue-red stripes, shirts with unmistakable shoulder design of Balenciaga carries Gucci's colorful palette, Balenciaga floral motifs carry the Gucci logo, the classic Gucci Jackie bag design features the "Balenciaga" logo, the "logomania" suits with the Gucci logo - overlapping Balenciaga, the reenactment of the hourglass-style jacket, asymmetrical designs of Demna Gvasalia before ...

A look in Balenciaga's Spring 2017 Spring-Summer 2027 collection. Photo: Monica Feudi / Indigital.tv

... and Gucci's design. Photo: Courtesy of Gregoire Avenel for Gucci

Or look at Balenciaga's blazer at the Fall-Winter 2018 collection ... Photo: Monica Feudi / Indigital.tv

... also appeared in the Gucci Fall 2021 collection "Aria" with Balenciaga. Photo: Courtesy of Gregoire Avenel for Gucci

Indeed, as Michele shared, BST is hardly considered a collab project but rather a fashion walk in a comical way. Michele's Aria series reminds us of how Gucci defines zeitgeist throughout his five-year development at the brand. (zeitgeist: The spirit / mentality of the times - a German philosophical concept in the 18-19 century, referring to the intangible agent or force that governed the features of a given era in the calendar. world history).

He also used fashion to laugh and sarcasm, while redefining the gender division of clothing, blurring boundaries in fashion and focusing really on creativity and pure joy. after that instead of creating costumes within the framework and common standards of society.

Photo: Gray Avenel

Photo: Gray Avenel

Photo: Gray Avenel

Photo: Gray Avenel

Photo: Gray Avenel

Photo: Gray Avenel

Photo: Gray Avenel

Gucci's 100th Anniversary Collection, which is meant to celebrate Gucci's 100th anniversary, maintains familiar aesthetic values ​​such as luxury poetry, non-sexual and nostalgic designs. With the combination of Balenciaga, "Aria" brings interesting, new and memorable "accent" colors. But with the stature of Kering's two leading brands, it's a pity that "Aria" BST only stops at the safe and curvaceous beauty, which are beautiful memoirs about Guccich's heritage and aesthetics. could be a "earthquake" like Louis Vuitton x Supreme of the old days.

https://www.elleman.vn/thoi-trang/bst-gucci-fall-2021-aria

Source: elleman.vn